Did you know that homes with professional photos sell up to three weeks faster? Homes with images can net as much as $3,400 more than homes that use point-and-click images in their listings, according to a recent analysis by Redfin, a real estate brokerage website. We live in a new era of real estate, and if you are looking to get the highest price for your fix and flip property, that means using every tool in your toolbox to set your listings apart from the rest.
“While people still turn to real estate agents to find their dream home, most homebuyers today start their search on the Internet,” says Shawn Miller, 5 Arch Funding CEO. “That means information overload can be a real threat, causing top prospects to overlook your property. It is a challenge for both investors and real estate agents to make sure their listings stand out.”
Fortunately, savvy investors can leverage today’s technology to take their listings to the next level. To get more views and higher bids on those fix and flip properties, try these tips.
1. Showcase the Home Using High-Quality Photography
Anyone with a smartphone can take images quickly. But are those on-the-fly snapshots really doing justice to the home you worked so hard to fix and stage for sale? Next time, use a DSLR camera, which combines the best traits of digital photography and conventional film. Or better yet, hire a photographer. You may even seek out one who specializes in real estate drone photography to capture valuable aerial footage, offering a bird’s-eye view of the property and neighborhood.
“Professional-quality photos do not just showcase a property’s features in the best light,” says Miller, “they also offer a true sense of the depth of the space.” Not to mention the most important details in each room, such as the size of the closets and high-end features like crown molding or bamboo floors.
If you take the photos yourself, remember that a wide-angle lens can make rooms appear more spacious. Do not be afraid to keep clicking; the right collection of carefully selected shots offers prospective buyers a sense of actually walking through the home.
2. Harness Video to Bring Your Offerings to Life
Also consider using video to provide prospective buyers with a virtual walk-through of the home. The video can be as simple as a slideshow collect of images, or as intricate as a first-person video walk-through complete with a voiceover that details the property’s best features.
“Step outside the home on a sunny day with the camera to capture the essence of the surrounding neighborhood,” adds Miller. “Make sure to showcase the front and back yards, as well as attractive features within the neighborhood, such as parks and shopping centers.”
Conventional videos provide an experience not available to buyers of previous generations. But with a small upfront investment, you can also create a virtual reality video to set your property listing apart. Investors can save time by vetting prospective buyers before scheduling an in-person tour.
“Powerful virtual reality software enables investors or anyone selling a home to create panoramic imagery that really helps a listing stand out,” says Miller. “Best of all, the viewers do not need VR software or glasses to view these videos.”
However, you can reach a broader market, including prospective buyers who may live out of state, by organizing a live virtual tour. In these scenarios, prospective buyers don VR headsets as you “walk” together through the property.
3. Leverage the Power of Social Media
Once you have collected all this marketing material, you want to make sure your target demographic sees it. Do not rely exclusively on search engines or real estate listing sites to spread the word about your investments. Connect with prospects on social platforms such as Twitter, Instagram, Facebook, and Houzz.
According to a report from the National Association of Realtors™, 91 percent of Realtors™ use social media to some extent. That means if you are not already online, you will be left behind. And if you are, you need to set your profile apart from others in your industry—agents and investors, alike. Do so by sharing relevant industry content multiple times a day, building relationships by sharing content posted by others, and using hashtags relevant to your region to share details about the properties you are ready to sell.
“Following top names in the real estate industry can help investors grow their social networks quickly,” says Miller. “But do not feel pressured to do it all at once. Focus on one network—such as Twitter—and build a strong presence there first.”
Once you feel comfortable on one network, use social media scheduling tools to branch out to the other networks, strategically re-purposing and re-sharing content to reach a broader base, he adds.
You can take your real estate marketing to the next level yourself, but do not be afraid to ask for help.
“A professional photographer, a social media consultant, or a company specializing in VR for real estate can be a worthwhile investment,” says Miller. “These people and companies can deliver high-quality marketing strategies and results, giving you the time to focus on your next deal.”
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